About my work

Before you dive in, let me explain how I’ve combined Service Design, Research and Content Design to find success for my studios, my client’s, and users.

Service Design

While you will see Digital Product projects in my portfolio, I have spent most of my time in Service Design. Because I come from a service oriented studio, I have learned to use my perspective as a Content Designer to bring new and unique options to the table.

That’s why you will see pieces that tackle:

  • Digital transformation

  • Digital dashboards

  • Digital apps

  • Employee experience

  • Customer experience

  • Government

  • Enterprise asset management

  • Enterprise-wide cash-to-order

Design Research

Design Research underpins all of my work.

I approach research with a journalists mindset (because I was a journalist for over a decade). To me, this means you need to be an expert in everything within the problem space. That way you can understand the full context and ask the right questions and find the right insights.

I learned traditional Design Research while at Fjord and had the opportunity to learn from, and work directly with, Martha Cotton (former global co-lead, and current professor at Northwestern).

I also buy into the Jan Chipchase and Studio D. To me, field studies are at the heart of understanding users, their lives, their geographies, and their countries.

Content Design

Building off my previous career as a Journalist, Content Design became a natural extension of my ability to research and tell stories.

My approach to Content Design is built off of three pillars:

1. Everything is about structure
I always think about structure first, not words.

2. I stand by the tenets of microcopy; be clear,
be concise, be useful
Language needs to help people. Period.

3. Content Design plays a part in all design, not just digital products
You will see through my work that I use things like content matrices to document and structure journey maps. I use copywriting to elevate our research findings.

Georgians First

Associate Experience

Project Aurora

Waybilling